Within the framework of the League of Arab States' commitment to women's health in the Arab region as a strategic priority for achieving gender equality, and as a cornerstone of building a healthy and sound society, Arab Breast Cancer Awareness Day is observed each year on 1 October under the framework of the "Pink Purse: A Regional Initiative for Arab Women's Health." This initiative was endorsed by the Arab Economic and Social Development Summit at its fourth ordinary session, as well as by the Council of Arab Health Ministers at its 51st ordinary session. It calls for encouraging investment and mobilising the resources necessary to provide breast cancer awareness and early detection services, ensure access to treatment, and offer women affordable early detection services across the Arab region.